Privacy Policy of Premier Motorworks Inc
PRIVACY POLICY
Last Updated: September 16, 2026
At Premier Motorworks Inc., we believe good business includes protecting the information people trust us with.
This Privacy Policy explains how Premier Motorworks Inc. (“Premier Motorworks,” “we,” “our,” or “us”) collects, uses, shares, and protects information obtained through PremierMotorworks.co, our vehicle inquiries, financing process, communications, and related services.
Our website is powered in part by Dealer Car Search LLC, a LeadVenture Inc. brand. Certain website technology, analytics, forms, cookies, and privacy controls may therefore be provided or processed by Dealer Car Search and its service providers.
INFORMATION WE MAY COLLECT
The information we collect depends on how you interact with Premier Motorworks.
When you browse our website or contact us about a vehicle, we may collect information such as your:
Name
Telephone number
Email address
Mailing or residential address
Vehicle interests and inquiry history
Preferred method of communication
Information you voluntarily provide through website forms, email, telephone, or text message
If you apply for financing or proceed with a vehicle transaction, we may also collect information reasonably necessary to evaluate, document, process, service, or complete that transaction, including:
Date of birth
Driver's license or state identification information
Social Security number when required
Current employer and employment information
Income information and supporting documentation
Residential information
Financial or payment information
Required down-payment information
Vehicle purchase and financing information
Other information required to verify your identity, employment, ability to make payments, or complete the transaction
We may also automatically receive certain technical information when you use our website, including your IP address, browser and device information, referring website, pages viewed, website activity, approximate location derived from your device or IP address, and cookie or similar technology identifiers.
HOW WE COLLECT INFORMATION
We may collect information directly from you when you:
Contact Premier Motorworks, inquire about a vehicle, submit a website form, apply for financing, purchase or finance a vehicle, communicate with us by telephone, text, email, or in person, or otherwise voluntarily provide information to us.
Certain information may also be collected automatically through our website and its service providers using cookies, pixels, web beacons, analytics tools, and similar technologies.
HOW PREMIER MOTORWORKS USES YOUR INFORMATION
We may use information we collect to:
Respond to your questions and vehicle inquiries; communicate with you about available inventory; evaluate and process financing applications; verify identity, residence, employment, and income; complete and administer vehicle transactions; process or service payments; maintain required business and transaction records; prevent fraud and protect our customers and business; operate and improve our website; comply with applicable legal and regulatory requirements; and communicate with you about Premier Motorworks when permitted by law and your communication preferences.
For customers who finance a vehicle through Premier Motorworks, account and payment information may also be furnished to consumer reporting agencies as part of our credit-reporting practices.
CREDIT REPORTING
Premier Motorworks reports payment history on financed accounts to the three major consumer credit bureaus:
Experian
Equifax
TransUnion
This means information regarding your financed account and payment performance may become part of your consumer credit history.
Premier Motorworks does not guarantee that financing or any particular payment history will result in a specific credit score change.
WHO WE MAY SHARE INFORMATION WITH
Premier Motorworks does not rent customer lists.
We may disclose information when reasonably necessary to conduct our business or complete a transaction, including to website and technology providers; financing, contract-purchasing, account-servicing, or payment-processing partners; consumer reporting agencies; identity, fraud-prevention, and verification providers; accountants, attorneys, insurers, and other professional service providers; and governmental or law-enforcement authorities when disclosure is required or permitted by law.
We may also disclose information at your direction or with your consent.
Service providers receiving information on our behalf are expected to use that information only for authorized business purposes and consistent with their contractual and legal obligations.
FINANCIAL PRIVACY
Customers who seek or obtain vehicle financing from Premier Motorworks may have additional rights under federal financial-privacy laws.
Where required, additional financial privacy notices explaining our information-sharing practices and applicable consumer rights will be provided separately during the financing process.
WEBSITE PROVIDER
PremierMotorworks.co uses Dealer Car Search LLC, a LeadVenture Inc. brand, as a website technology provider.
Dealer Car Search and its authorized service providers may process certain information generated through website forms, analytics, cookies, advertising technologies, privacy controls, or other website functions on our behalf or in connection with providing the website platform.
Questions specifically concerning Dealer Car Search or LeadVenture's website-data practices may be directed to privacy@leadventure.com.
COOKIES AND AUTOMATIC TECHNOLOGIES
Our website may use cookies and similar technologies to remember preferences, recognize returning visitors, understand how visitors interact with the site, improve website functionality, measure advertising or marketing performance, and present content relevant to visitors' interests.
Most browsers allow users to limit or reject cookies. Disabling certain cookies may affect the availability or performance of some website functions.
Where required by applicable law, supported universal privacy-choice signals may also be recognized through our website platform.
Visitors may use the Your Privacy Choices link appearing in the website footer when available to manage applicable privacy preferences.
THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to websites or services operated by other companies.
Premier Motorworks is not responsible for the privacy practices of independently operated third-party websites. We encourage visitors to review the privacy policies of those services before submitting personal information.
If website functionality supplied by Dealer Car Search uses YouTube API Services or other Google services, use of those services may also be subject to Google's and YouTube's applicable privacy policies and terms.
TEXT MESSAGES AND TELEPHONE COMMUNICATIONS
When you provide a telephone number and consent to communications, Premier Motorworks may use that number to respond to your inquiry, discuss a vehicle or transaction, provide customer-service information, send transaction-related communications, request feedback, or send marketing communications when permitted.
Message frequency may vary. Message and data rates may apply.
Reply STOP to an applicable text message to unsubscribe and HELP for assistance.
Mobile information obtained through an SMS opt-in will not be sold or shared with third parties for their own marketing or promotional purposes.
Consent to receive marketing text messages is not a condition of purchasing a vehicle or obtaining financing from Premier Motorworks.
DATA SECURITY
Premier Motorworks takes reasonable administrative, technical, and physical measures designed to protect personal and financial information against unauthorized access, disclosure, alteration, misuse, or loss.
Sensitive information submitted through supported secure systems is protected using security measures appropriate to the nature of that information.
No system or method of transmitting or storing information can be guaranteed to be completely secure. Customers should avoid sending highly sensitive financial information through ordinary email or unsecured communication channels unless specifically instructed to do so.
DATA RETENTION
We retain personal information for as long as reasonably necessary to complete the purposes for which it was collected, maintain business and transaction records, administer customer relationships, comply with legal, tax, accounting, credit-reporting, financing, and regulatory obligations, resolve disputes, and protect our legitimate business interests.
Retention periods may differ depending upon the type of information and transaction involved.
CHILDREN'S PRIVACY
Premier Motorworks' website and services are intended for adults seeking information about vehicles and vehicle purchasing or financing.
We do not knowingly collect personal information online from children under 16 for these purposes.
YOUR PRIVACY RIGHTS
Depending on where you live and the laws applicable to your information, you may have rights concerning your personal information, including rights to request access, correction, deletion, or additional information about how your information is used or disclosed.
Certain rights are subject to exceptions, verification requirements, record-retention obligations, financial-services laws, and other applicable legal requirements.
We will not unlawfully discriminate against an individual for exercising an applicable privacy right.
MARKETING OPT-OUTS
You may ask Premier Motorworks to stop sending promotional communications at any time.
For email marketing, use the unsubscribe option included in the message when available.
For qualifying SMS messages, reply STOP.
Privacy preferences relating to certain website advertising or tracking technologies may also be available through the Your Privacy Choices link in the website footer.
Transactional or legally required communications may continue even after you opt out of marketing communications.
CALIFORNIA AND OTHER STATE PRIVACY RIGHTS
Residents of California and other states with applicable comprehensive consumer privacy laws may have additional rights concerning access to, correction of, deletion of, disclosure of, or certain uses of personal information.
Premier Motorworks will honor applicable rights to the extent required by law.
Where legally applicable, visitors may also have the right to opt out of certain targeted advertising, profiling, sale, or sharing of personal information.
Requests may require verification of your identity before they can be completed.
UNITED STATES PROCESSING
Premier Motorworks operates in the United States, and the website is supported by technology and systems operating in the United States.
Information submitted through the website may therefore be processed and stored in the United States.
CHANGES TO THIS PRIVACY POLICY
Premier Motorworks may update this Privacy Policy periodically to reflect changes in our business practices, website technology, services, or applicable law.
When this policy is materially updated, the Last Updated date appearing above will be revised.
CONTACT PREMIER MOTORWORKS
Questions about this Privacy Policy or Premier Motorworks' handling of your information may be directed to:
Premier Motorworks Inc.
674 Western Dr
Mobile, AL 36607
251-304-4491
sales@premiermotorworks.co
Please include “Privacy Request” in the subject line of an email privacy inquiry.
For privacy questions involving Dealer Car Search or LeadVenture website technology, you may also contact:
privacy@leadventure.com
888-263-7201